We are happy to announce that Telenav®, the leader in Drive-To Advertising™, has acquired ThinkNear, a hyper-local mobile advertising company and leader in the location-technology space. Combined, the platform is launching as Scout Advertising and will provide brands and agencies with a unique ability to target, engage, and measure success with mobile users.
Scout Advertising offers a Situational Targeting platform, which takes into account what customers are doing, and what is happening around them based on proprietary location profiles we have developed for nearly every location in the United States.
Scout Advertising also uses proprietary location targeting algorithms to ensure that ads are only served when valid location information is available. This means that advertisers can target using true location at scale.
Advertisers want more than impressions, they want to know that mobile ads are actually driving new customers.
We leverage over 10 years of experience in the mobile and location fields to power the industry's only Drive-To Advertising platform.
Our Drive-To reporting tools ensure that ROI is measured reliably and gives buyers the proof that mobile is driving customers.
We have partnered with the largest US carriers to power local search, discovery and navigation applications for over 34 million premium mobile users, giving us access to some of the most valuable inventory in the US.
We also have access to over 7 billion location-tagged mobile impressions a month. Scout Advertising works with the largest mobile ad inventory sources to give advertisers a single access point to the largest source of hyper-local inventory.
Advertisers or agencies, learn how Scout Advertising can fit into their mobile advertising strategy: